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Remind Your Audience of The Experience

I love how this 2010 Volkswagen commercial uses play to remind it’s customers about the rush of driving in the fast lane.

I particularly like this commercial due to the fact that they’re using real interaction in a public place. I believe this lends itself to saying “we’re a regular man’s car” but what they do next breaks the mold…

Showing the anticipation, unique beauty that comes from living life in the moment, trying something new, curiosity of the human nature and our innate play nature.

Also, notice how VW has kinda said “it’s ok if we’re not for everyone, we’re still having fun” in this ad, by showing some of the faces of lookers on who scoff in disbelief of the fun being had.

Having these strong emotional connections and ties to fun, being playful and yet in ordinary life lends itself to a very strong emotional connection with the VW brand itself.

Would love to hear what you have to say about this clip – how does it make you feel, do you feel a connection of fun and play in this ad?

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Why Values Are Important in Business

I’ve recently been browsing the lecture archives of the Do Lectures for inspiring ideas in business, society and marketing… when I came across this one I had to share it with you!

It’s a great presentation by Gabriel Brånby in which he discusses the history of his axe business – surviving two waves of almost closing up shop, it succeeds by focusing on quality and listening to its customers.
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Hiring a Marketing Team

Marketing your idea, product or service is a big part of how your business not only survives but thrives. So when it comes to selecting a marketing team, your decision on who you hire can be crucial to the success of your project. Read more

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